Rebrandly is a genuinely strong link management platform, and Zapier named it the number one link shortener in 2026.
So this is not a case of a weak incumbent.
The honest question is narrower: how many links do you create, and how many separate tools are you paying for alongside your shortener?
Every Rebrandly limit below was read from their own pricing page on 23 September 2026, including the places where they beat us.
Key Takeaways
- Rebrandly’s free plan allows 10 links a month. Linko’s allows 50.
- At entry level the two are close to identical, both offering 250 links and 2 custom domains.
- At mid tier Rebrandly gives more links (1,500 against 1,000) while Linko gives more domains (5 against 3).
- At high volume Linko pulls ahead, with 25,000 links a month at $149 against Rebrandly’s 3,500 on Growth.
- Rebrandly allows unlimited clicks on every plan. Linko meters clicks, and that is a real disadvantage.
- Rebrandly also leads on conversion tracking, AI tooling and buying domains in-product.
How do the plans actually compare?
Rebrandly’s limits
| Plan | Links/mo | Custom domains | Clicks |
|---|---|---|---|
| Free | 10 | 1 | Unlimited |
| Essentials | 250 | 2 | Unlimited |
| Professional | 1,500 | 3 | Unlimited |
| Growth | 3,500 | 10 | Unlimited |
| Enterprise | Custom | Custom | Unlimited |
Linko’s limits
| Plan | Price | Links/mo | Domains | Clicks/mo | QR/mo |
|---|---|---|---|---|---|
| Free | $0 | 50 | 0 | 1K | 2 |
| Starter | $12 | 250 | 2 | 20K | 7 |
| Pro | $29 | 1,000 | 5 | 50K | 25 |
| Business | $79 | 5,000 | 20 | 250K | 100 |
| Agency | $149 | 25,000 | 50 | 1M | 250 |
Why Rebrandly prices are hard to quote
Rebrandly runs two plan families, Standard and High Volume, each with a monthly and an annual toggle.
The same plan name therefore shows several different monthly figures depending on which toggle is active.
Rather than print a number that may not match what you see, check Rebrandly’s pricing page directly and compare it against the Linko table above.
As a rough guide, Essentials sits in the low teens per month, Professional in the twenties to thirties, and Growth in the seventies to low hundreds.
Where the gap is widest
- Free tier: 50 links against 10.
- High volume: 25,000 links a month at $149, against 3,500 on Growth.
- Domains at scale: 50 on Agency against 10 on Growth.
- Entry tier: effectively a tie, so pick on features rather than limits.
Where is Rebrandly genuinely better?
If a comparison never concedes anything, it is an advert.
Unlimited clicks on every plan
This is the clearest Rebrandly advantage and it applies even on their free plan.
Linko meters clicks from 1,000 on Free to 1 million a month on Agency, so a small set of very popular links can hit the ceiling while barely touching the link quota.
Rebrandly fits better if you are:
- Running a handful of links across broadcast or outdoor campaigns.
- Embedding one or two links in a high-traffic app or SMS flow.
- Unable to predict click volume month to month.
Conversion tracking
Rebrandly now reports which links drive signups and revenue, not just clicks.
The practical difference looks like this:
- Rebrandly attributes signups and revenue to a link inside its own dashboard.
- Linko reports clicks with device, country, referrer and campaign detail, and you join that to conversions using UTM parameters and your own analytics.
- If you want attribution without building it, that is a point for Rebrandly.
AI tooling and MCP
Rebrandly offers AI optimisation, scheduling suggestions and a Model Context Protocol connector for managing links from AI agents.
Linko has a REST API, a Chrome extension and a Telegram bot, but no comparable AI layer.
Buying a domain inside the product
Rebrandly lets you search, purchase and connect a domain without leaving the platform, and gives free users a yourbrand.bio domain plus a rebrand.ly shared domain.
With Linko you connect a domain you already own, which is cheaper if you have one and slower if you do not.
Independent recognition
Zapier naming Rebrandly the top link shortener for 2026 is third-party validation that Linko does not currently have.
What do both tools do equally well?
Link basics
- Branded custom domains on paid plans.
- Custom back-halves, so
linko.me/x9korrebrand.ly/x9kreads cleanly. - Editable destinations after a link is shared.
- Bulk creation and team workspaces.
Tracking
- Click analytics with country, device and referrer breakdowns.
- UTM parameter support, explained in our UTM tag guide.
- Integrations with common marketing tools.
QR codes and bio pages
- QR code generation with customisation.
- A bio page builder, called Link Galleries by Rebrandly and Bio Pages by Linko.
Where is Linko better?
A free plan you can actually work with
Fifty links against ten is the difference between testing a tool and using one.
Linko’s free plan includes:
- 50 short links and 1,000 clicks.
- 2 QR codes and 1 Bio Page with all 48+ widgets.
- Bot-filtered click analytics with one month of history.
- Password protection and custom aliases.
Rebrandly’s free plan counters with 1 custom domain and unlimited clicks, which Linko’s free tier does not offer.
Volume pricing at the top end
Agencies feel this most, because 25,000 links a month at $149 has no equivalent below Rebrandly’s Enterprise quote.
Redirect and access control
- Direct redirects, link cloaking, promo pages and CTA overlays.
301,302and307header codes from the Starter plan.- Password protection, click limits, expiry dates and expiry redirects.
- Referrer hiding, plus country, device, language and IP rules.
Bot filtering included on every plan
Linko runs a nine layer bot detection system before a click is counted, automatically, with nothing to switch on.
Since more than half of web traffic is automated, that changes what your reports mean, as our guide to bot traffic in link analytics explains.
Bio pages built for creators
Linko includes 48+ widgets and 35+ themes, with age restriction, sensitive content notices, subscriber gates, and country and language targeting per widget on every plan.
If the bio page is central to your work, our complete link in bio guide covers how to build one properly.
Broken link detection
Linko checks your links automatically and emails a daily digest of anything returning a genuine 404.
Ahrefs has found that a large majority of websites carry at least one broken link, so this matters more on a big library than it sounds.
More in one subscription
- 14 QR code types with custom logos and templates.
- File sharing with a branded download page.
- Campaigns and channels, covered in organising short links.
- Shield Protection, which shows crawlers a neutral page instead of your destination.
- A/B testing and link rotation on Business.
- Client portal and domain-scoped team access.
Which one should you choose?
| If you are | Pick | Because |
|---|---|---|
| Unsure how many clicks you will get | Rebrandly | Unlimited clicks on every plan |
| Measuring revenue per link | Rebrandly | Built-in conversion tracking |
| Working through AI agents | Rebrandly | AI optimisation and MCP |
| Buying a fresh branded domain | Rebrandly | Purchase and connect in-product |
| On a free plan long term | Linko | 50 links against 10 |
| An agency at volume | Linko | 25,000 links and 50 domains at $149 |
| Needing QR, bio pages and files too | Linko | One subscription covers all of it |
| Posting on strict social platforms | Linko | Shield Protection and cloaking controls |
The two numbers that settle it
- Links per month. Under 250 and it is a genuine coin toss. Above 3,500 and Linko is the only one with a published price.
- Clicks per month. If you cannot forecast it, Rebrandly’s unlimited model removes the risk.
If you are weighing up more than one option, our Bitly and Replug comparisons use the same method.
Can you move your links off Rebrandly?
What moves and what does not
Links on a shared rebrand.ly domain cannot come with you, because you do not own that domain.
Links on your own branded domain can move, by repointing the domain and recreating the paths.
The five step move
- Export your links and click history while the plan is still active.
- Connect your custom domain to Linko.
- Recreate live links with identical back-halves, in bulk if there are many.
- Update the placements you control, such as bios, emails and site buttons.
- Keep the old plan until traffic to shared-domain links dies down.
For the bulk step, see shortening links in bulk, and for the branding case, read branded links versus generic links.
Frequently Asked Questions
Is Linko cheaper than Rebrandly?
At the free and high-volume ends, yes, clearly.
At entry level the two are close enough that features, not price, should decide it.
Does Rebrandly limit clicks?
No, clicks are unlimited on every Rebrandly plan including Free.
Linko caps clicks per plan, running from 1,000 on Free to 1 million a month on Agency.
Can I keep my rebrand.ly links?
No, those sit on Rebrandly’s own domain.
Anything on a domain you own is portable, which is the practical argument for using one from the start.
Does Linko offer A/B testing?
Yes, with link rotation and traffic-distribution reporting.
It unlocks on the Business plan at $79 a month, not on Pro.
Which has the better bio page?
Linko, if you need widgets, age gates or per-widget targeting.
Rebrandly’s Link Galleries are lighter and fine for a simple set of links.
Is Rebrandly better than Linko?
For unpredictable click volume, conversion reporting and AI workflows, yes.
For link volume, creator features and everything bundled in one plan, no.
Does Linko have a free plan?
Yes, with 50 short links, 2 QR codes, 1 Bio Page and bot-filtered analytics.
Branded domains and Shield Protection begin on the $12 Starter plan.
The short version
Rebrandly is the safer pick when click volume is unpredictable or when conversion tracking and AI tooling matter to you.
Linko is the better buy when you create a lot of links, want QR codes and bio pages in the same plan, or run client work at agency volume.
At entry level, honestly, either will do the job.
You can create a free Linko account and put 50 links against your current Rebrandly usage before committing to anything.
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